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EA Confident of Xmas #1
by Skyline_man at
06:56 ::
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With only 5 days left for the release of NFSPS in Europe, EA is confident that the game will be a top seller for christmas.
Quote:
“A Need for Speed game has been Christmas number one for four of the last five years, with FIFA only pipping it to the post last year in a debatable count back,” said Steve Farrell, senior product manager at EA.
“We are confident the increased quality of the game this year – as well as our extensive marketing campaign, with support throughout the run-up to Christmas – will help to re-establish a Need For Speed game at number one.”
"November 23 is a great release date to capitalise on the end-of-month pay packets, and with only five weeks until Christmas we fully expect the title to deliver a strong week-on-week sales performance throughout this entire period, both for self purchase and the all-important gifting purchases.”
“We are confident the increased quality of the game this year – as well as our extensive marketing campaign, with support throughout the run-up to Christmas – will help to re-establish a Need For Speed game at number one.”
"November 23 is a great release date to capitalise on the end-of-month pay packets, and with only five weeks until Christmas we fully expect the title to deliver a strong week-on-week sales performance throughout this entire period, both for self purchase and the all-important gifting purchases.”
Source: Digital Spy
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